If you are a journalist, producer, member of the media or film crew, and would like to cover the work of our social enterprise and come on one of our tours in the UK, simply tell us about the coverage or project you’re working on, and how you would like to feature Invisible Cities.
Invisible Cities is a social enterprise transforming tourism by empowering people who have experienced homelessness to become storytellers and walking tour guides in their own cities. Through guided experiences, we challenge stereotypes, foster deeper connections with our cities, and create meaningful opportunities for those who need them most.
We play a fundamental role in the visitor economy and our core mission is ‘doing tourism differently’.
We encourage people to really see a city – to talk to local people, learn about local history and hear people’s own stories – to ask questions, make new friends and go home with new knowledge to share with others.
We strive to create community wealth by giving people the chance to showcase their city and to encourage people to spend locally and leave a destination better than they found it.
We would love for you to come on a tour and hear from our guides – we have hundreds of 5 star reviews, because they are all remarkable people with the most interesting stories.
“it was not what I was expecting, but it had a profound impact on me”
“wow – where to start, it was extraordinary”
“Nic was a warm, charismatic and knowledgeable guide – we loved spending time with him”
“I would go as far as to say it was life changing”
“I’ve lived here for ever and there was so much I didn’t know”
Meet Zakia Moulaoui Guery – the founder behind Invisible Cities. She didn’t just start a social enterprise; she built a platform for human potential. Her idea? Turn cities into classrooms and people affected by homelessness into powerful storytellers.
After years working in homelessness advocacy, she saw untapped talent everywhere. Everyone has a story, expertise, and value—they just need the chance to share it.
People like John in Edinburgh or Andy in Manchester, who’ve turned personal struggles into powerful tours. They’re not just sharing history—they’re rewriting their own narratives as well, by combining their own passions and interests with brand new public speaking, guiding and storytelling skills.
A recent Booking.com survey of 31,000 travellers found that 71% want to leave the places they visit better than when they arrived. But how do we do that?
The New York Times recently featured Invisible Cities alongside other incredible organisations, like RISE Travel Institute and Tourism Cares, in an article by Paige McClanahan about sustainable travel.
Zakia was named one of National Geographic’s Travellers of the Year 2024 for her work in sustainable tourism with social impact.
Challenging perceptions, sparking conversations about social issues, and redefining tourism is at the heart of what we do.
We encourage every traveller to rethink their impact—by actively engaging with local communities, choosing experiences that create social good, and making their journeys truly meaningful.
Walking tours across the UK, led by people who have experienced homelessness. Their tours are profound, life-changing, and extraordinary—stories you won’t hear anywhere else.
We provide training, support, and employment opportunities, helping people build confidence and gain skills to lead tours on history, social justice, and representation.
We are redefining tourism—creating real local impact, supporting marginalized communities, and giving visitors new perspectives that stay with them long after the tour ends.
Founded by Zakia Moulaoui Guery, Invisible Cities is a growing movement championing inclusive, sustainable travel through storytelling, culture, and community empowerment.
Launching two brand new cities very soon!
Goodness: Homeless Tour Guides
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